In this case study, Synovus and Active Endpoints demonstrates how
reusing proven code to build new applications, regardless of that
code's origin, allowed the community bank to provide customers with Web
self-service options and other technology benefits usually considered
beyond the reach of a smaller institution. By making the most of its
programming resources, the bank was able to deliver Web services in
line with customers' elevated expectations while keeping its focus on
the personal service customers expect from a community bank.