As part of its strategic relationship with Oracle, Abercrombie & Fitch has implemented Oracle Retail merchandising and stores applications to support its international expansion plans and long-term growth strategy. To support its international expansion strategy, the retailer has adopted a centralized business model and is deploying a single instance of the Oracle Retail Merchandising System across the globe. As part of this effort, Abercrombie & Fitch implemented Oracle Fusion Middleware SOA suite components including the Oracle BPEL Process Manager to orchestrate the data exchanges between the Oracle merchandising environment, its legacy systems and other new systems. Abercrombie & Fitch has realized immediate value from the Oracle Retail Merchandising System as a result of better data integrity, more efficient and accurate entry and ease of maintenance around the purchase order process.